Human intelligence, reimagined
Understand
the person.
Unlock the
possibility.
AI can tell us almost anything about the world. But how well does it understand us? i⁹ brings a deeper human perspective to the choices that shape our lives.
✦ The intelligence behind the moments that matter.
Who am I becoming in connection with others? What moves me, and what brings me alive?
✳ People are more than a profile.
✳ Opportunities are more than descriptions.
✳ Fit is more than a score.
“
The power of a new name
Sometimes a breakthrough is not another test result. It’s a metaphor that changes how someone sees what they can become—and what they might create with others.
A new kind of partnership
Your world already has people, challenges, decisions and momentum. i⁹ brings a deeper understanding of the person to help you create something uniquely valuable within it.
01
Find the consequential question
What is the decision underneath the problem?
02
Reveal the human intelligence
What isn’t visible in the information you already have?
03
Create new possibilities
Which options become thinkable and useful?
01 / A different perspective
The missing intelligence
is human.
An idea worth sitting with
The better question isn’t simply “Who am I?”
It’s “What might I become here—and why?”
Where could I get in?
Where could I truly flourish?
Explore learning style, motivating experiences, campus culture and the conditions for belonging—not just admission odds.
Illustrative exploration · not an assessment or recommendation.
02 / The intelligence in motion
One person.
Three possible futures.
The same person can come alive in remarkably different places. What changes is not only the opportunity. It is the relationship between person, possibility and context.
✳
A small interactive thought experiment. Meet Maya, an entirely fictional person—not a measured profile.
Maya
Curious about complex systems. Energized by making things clearer for other people. Loves turning ideas into practical action.
Interdisciplinary design studio
A collaborative campus that rewards experimentation
What if Maya could combine curiosity, collaboration and practical invention?
Not a prediction. A better starting question for Maya and the people advising her.
✳
An idea worth trying
✳
What happens when what moves a person meets a possibility worth creating—and a world ready to receive it?
MAKE AN OPPORTUNITY ↗
03 / The journey of possibility
Four small words.
A bigger human story.
A richer understanding doesn’t end with an answer. It changes what people notice, what they connect with, and what they dare to become.
Select each step to explore the idea.
Take a closer look ↗
See what makes a person singular.
Beyond a résumé, a score, or a first impression: motivations, ways of thinking, strengths, hopes, and the experience of being human.
02 / Intelligence with depth
Not another test.
A more complete lens.
I
Intelligences
How we understand, learn, adapt and bring different kinds of capacity to life.
A
Attributes
The patterns and qualities that contribute to the distinctiveness of every person.
M
Motivations
What energizes effort, sustains curiosity and makes an opportunity feel worthwhile.
I.A.M. helps us unlock the person. POD helps us see the relationship.
03 / Where it comes alive
One foundation.
Extraordinary range.
These are areas of application at different stages of development—not a claim of nine finished products.
A different kind of invitation
We don’t want to give you
one more answer.
We want you to leave asking a better question. Choose a point of view to see what one new question can open.
Fictional situations · Real human questions
“What should I major in?”
“What kind of learning makes me come alive?”
A choice can become an exploration of curiosity, motivation and belonging.
More questions worth exploring ↗
A question can change everything
For a parent, it may begin with being understood. For a university, with recognizing possibility beyond the transcript. For a builder or investor, with seeing the people and relationships behind extraordinary work.
Meet the mind behind the questions ↗
“What if we asked not just what people can do, but what helps them come alive?”
The mind behind i⁹
A life changed by
a better question.
What if you could succeed at the wrong life? That question changed David Collins’s direction—and opened forty years of exploring what brings people alive.
Meet the founder
↗
05 / Inside i⁹
Explore a sample intelligence report, get a glimpse of the frameworks, and imagine the applications. Selected investor and collaborator materials will live in a protected members area.